摘要
This paper presents the summary of commercial photography skills in the context of the visual communication. Visual communication design is through the creation of visual images to convey the designer＇ s ideas, modernist design is to explore the new form of visual language as the starting point of the rise of the design movement, in the design history, the new visual communication design form is often based on the traditional art on the basis of rebellion, the designer through the continuous self-reflection, in the history of art and design inherited the history of rich works of nutrition under the premise of constantly beyond the predecessors, in order to achieve visual language innovation. In the creation of film and television advertising, composition, color and light of the three have a very important position, and these three are indispensable, therefore, the creator of the actual creation of film and television advertising when the skills will be strict claim. This paper proposes the novel paradigm for the issue which will promote the further development.
