学术期刊微信公众平台建设初探——以《承德石油高等专科学校学报》微信公众平台为例

Strategy of WeChat Public Platform Construction in Academic Journals——Journal of Chengde Petroleum College

探索学术期刊数字化建设的新方式,以适应数字化媒体融合趋势,提升期刊的影响力。以《承德石油高等专科学校学报》为例,对其微信平台建设情况进行了分析。微信公众平台实现了手机在线投稿、稿件查询、文章浏览等功能。《承德石油高等专科学校学报》数字化平台建设对进一步创新其传播模式,扩大其影响,有着一定的借鉴作用,使学术期刊在社会上产生更为积极的影响。

This paper explores the new way of digital construction of academic journals to adapt to the trend of digital media convergence, and enhances the impact of journals. Taking the Journal of Chengde Petroleum College as an example, the construction of WeChat platform is analyzed. WeChat public platform achieves mobile online submission, manuscript query, article browsing and other functions. The construction of the digital platform of Journal of Chengde Petroleum College for further innovation and its mode of communication expands its influence, has a certain reference to the role of academic journals in the society, which has a positive influence.