VR电商对竹集成材家具推广的应用性研究

Studying of the Application of VR E-commerce to the Promotion of Bamboo Glulam Furniture

文章简述了VR电商和竹集成材家具的概念和现状分析,整理出VR电商的特点、竹集成材家具的特性以及VR电子商务平台的构建,结合竹集成材家具推广的现状以及主要问题,说明VR电商对竹集成材家具推广的重要性。消费者通过VR电子商务平台可以直观的了解竹集成材家具的特性,进而可以与竹集成材家具进行零距离的"接触",使消费者与竹集成材家具之间有更加亲密的互动与交流,以此满足消费者的购买需求,从而推动竹集成材家具产业的发展。

This article introduces the conception of the VR e-commerce and bamboo glulam furniture and the analysis of present situation, and this summarizes the characteristics of VR e-commerce, the features of bamboo glulam furniture, and the construction of VR e-commerce platform. With regard to the problems in the current promotion of bamboo glulam furniture, this article demonstrates the importance of VR e-comnqerce tbr the bamboo glulam furniture promotion. The characteristics of bamboo glulam furniture can be presented evidently on the VR c-commerce platlbnn for customer, the customer would touch zero distance of the bamboo glulam furniture, so that the customer and bamboo glulam furniture could get on intimate interaction and communication, thus content the demand of purchase for the customer, which could promote the further development of bamboo glulam furniture industry.