摘要
在实体零售业业绩下滑的当下,见福便利店近年来的利润额、门店数、销售额等多项指标的复合增长率却都超过了30%,其关键在于倡导幸福使命,通过大力发展加盟、互惠互利等四个招数破解便利店魔咒,在内部管理上注重释放员工能量,逐步从批发型升级进化为制造型零售企业,成为为邻家客户的大众消费提供便利服务的营运商和线上线下交易的网络节点。
With the decline of physical retail performance, the compound growth rate of the amount of profit, number of stores, sales and other indicators in Jianfu convenience store has been over 30% in recent years. The key to offering franchise, esta encourage employee an wholesale, turns into d online and offline dealing. breaking the curse is promoting the mission towards happiness, engaging in shing a mutual beneficial relationship and others. The store focuses on how to release their energy. It upgrades to manufacturing retail business from the operator offering convenience services and becomes a network node between
作者
周勇
ZHOU Yong(Shanghai Business School, Shanghai 2000235, Chin)
出处
《上海商学院学报》
2017年第2期13-17,共5页
Business Economic Review
关键词
见福便利店
零售包容观
Jianfu convenience store, retail tolerance view, retail enterprises