社会主义核心价值观的隐性传播及其在高校隐性传播的路径研究

On the Covert Dissemination of the Core Socialist Values at Universities and Colleges

显性传播与隐性传播是信息、价值观念有效传递的两种不同形式,具有各自的优势与特点。与显性传播的直观性、快速性、及时性相比,隐性传播更具有内隐性、渗透性、深远性的特征。依据传播内容和传播载体的结合方式,社会主义核心价值观隐性传播可以分为不完全隐性传播和完全隐性传播两种类别。从长远发展来看,隐性传播更有利于加强社会主义核心价值观的情感基础,有利于社会主义核心价值观的多层次传播。因此,高校应该大力拓展社会主义核心价值观的隐性传播路径,发掘隐性传播资源载体:一是利用大学生家乡的地域文化以彰显社会主义核心价值观内涵,二是创新校园文化活动形式和传播手段以活跃社会主义核心价值观氛围,三是积极防御西方价值观对大学生的生活渗透以引领社会主义核心价值观导向。

Both covert and overt disseminations are effective ways to spread information and values,each has its advantages and characteristics.Compared with overt dissemination's explicitness,rapidity,and timeliness,covert dissemination features implicitness,permeability,and durability.According to different combinations of content and carrier,covert dissemination of the core socialist values can be categorized as incomplete and complete disseminations.Covert dissemination,in a long run,is good for laying an attachment foundation for the values and for the values'multi-level impartment.Universities and colleges should,therefore,explore ways of covert dissemination and carriers of resources,for instance:1.utilize students home places'regional cultures to manifest the core values'implications;2.innovate forms of cultural activities and means of communication on the campus to enliven the core values'atmosphere;3.take measures to prevent Western values from permeating student lives and to allow the core values to take a leading position.