公共外交视角下的地方国际会议品牌发展初探

Discussion on Brand Development of Local International Conference from the Perspective of Public Diplomacy

地方国际会议品牌作为一种独特的公共外交载体,正日益受到地方政府的青睐,成为地方公共外交的重要支撑和补充。与传统的地方公共外交手段相比,依托自主打造的国际会议品牌开展的地方公共外交,拥有在规模、沟通效率、目标植入、媒体关注度、有形成果数量和质量等方面的天然优势。为更好地服务于地方公共外交,地方国际会议品牌需要借鉴知名国际会议品牌的成功经验,在彰显自身独特性的同时,创造能够平衡内外需求、引起共鸣的利益交汇点和吸引点。

As a unique public diplomatic carrier, local international conference brand is increasingly favored by local governments？ and has become an important support and supplement for local public diplomacy. Compared with the traditional local public diplomacy？ the local public diplomacy based on the independent international conference brand has the natural advantages in scale？ communication efficiency？ target implantation？ media attention？ tangible achievements quantity and quality. In order to better serve local public diplomacy？ the local international conference brand needs to learn from the successful experience of famous international conference brand？ while highlighting its uniqueness？ create the benefit intersection and attraction that balance internal and external demand.