新中国气象信息传播服务发展及未来趋势分析

Development and Trend of Weather Information Dissemination Service in China

分析了电视、广播、报刊、电话、电子显示屏等传统媒体及微信、微博、气象网站、手机app等新媒体在气象信息传播服务中的发展变化。分析发现,近十年传统气象信息传播方式所占份额出现下降趋势,而微信、微博、手机app等新媒体发展迅速,社会力量开始参与气象信息传播服务。新时期,气象信息服务呈现新特征,气象信息产品内容更加丰富、形式更加多样、提供主体更加多元,气象在国民经济中的地位更加突出。气象信息传播方式更新迭代,反映出7大趋势:发布主体与传播主体渐相分离;气象信息附加值将被深度挖掘;创新力量加入气象服务市场,民营气象公司发展势头强劲;气象事业单位重在提供基础性、公益性气象数据服务以及平台服务和技术支撑,其核心任务是提高预报预测准确率和精细化水平;以用户需求为导向的精细化气象服务是气象事业立根之本;气象信息服务多技术融合发展及全球一体化发展趋势。随着经济社会的发展和技术的进步,社会对气象服务的需求越来越大,气象服务解决的将不仅仅是气象信息传播的问题,更是解决如何提供更具针对性的气象服务、发挥气象信息更大社会价值的问题。新技术的发展使气象与其他行业融合成为可能,借助国家"互联网+"战略,气象服务市场将大有可为。

The development and changes of meteorological information dissemination modes are analyzed in this article, it includes traditional media such as TV, radio, newspapers, telephone, electronic display and new media such as Wechat, microblog, weather website, mobile phone APP. The analysis shows that the share of traditional modes of meteorological information dissemination has fallen in recent ten years, while the new media developed rapidly and social enterprises and individuals began to participate into meteorological information dissemination services. Nowadays, the meteorological information service shows new features, such as that the meteorological information products become more abundant, the service ways get more multiple, main bodies of providing services are more diverse than before. The weather service plays greater roles in the national economy. The updates of meteorological information transmission mode identify that there are seven major trends： Firstly, the issue bodies and dissemination bodies of meteorological information are separating gradually. Secondly, the additional value of meteorological information is mining in depth. Thirdly, Social enterprises and individuals who participate into meteorological service market develop rapidly and become bigger and stronger. Fourthly, the meteorological institutions need to focus on providing basic meteorological data services, platform services and technical support and its core mission is to improve the accuracy of predictions and level of resolution. Fifthly, the precise meteorological service based on user＇s demand is the foundation of the meteorological service. Sixthly, the meteorological information service relies on the development of multi technology integration. Seventhly, the integration of globe meteorological service become the trend of development. Along with the development of economy and society and the progress of technology, the demand for meteorological services is increasing. Meteorological services will not only solve the problem of the dissemination of meteorological information, but also solve how to improve the service quality. Meteorological services will play an important role in economy society in the future. The development of new technology makes it becoming possible that meteorology merges with other industries. On the background of the national “Internet plus” strategy, the meteorological service market will have a brilliant future.