论大众传媒在现代奥林匹克运动中的地位与作用

The Role and Function of Mass Media in Olympic Games

大众传媒对现代奥林匹克运动起到了不可替代的宣传传播作用 ,是奥运会的主要的经济支柱 ,并在促进奥林匹克运动商业化进程中起到了重要作用 ;它促进了奥林匹克运动的独立和发展 。

Mass media, the main economic prop of Olympics, plays significant and unsurpassed role of publicity in Olympic Games. It promotes the independence and development of Olympics and provides the public opinion and supervision for the healthy development of Olympics.