新常态下成教市场竞争之品牌塑造研究

Study on Brand Creation of Adult Education in Market Competition under the New Normal——A Case Study of Adult Continuing Education in Heyuan Polytechnic

以品牌建设为抓手,积极打造成人继续教育的市场品牌,有助于促进成人继续教育规模发展、质量提升和规范管理。创建成人继续教育办学品牌要适应新常态的要求,树立创建成教品牌的意识,做好成教品牌的命名及形象设计工作,以综合的手段提升成人继续教育各项目、各环节的工作水平。并通过管理精细化、服务标准化、流程规范化等手段推动成人继续教育品牌的创建,以提升成人继续教育办学凝聚力、办学公信力,以及成人继续教育市场影响力、竞争力。

Marketization of adult continuing education is the trend of educational development,which is good for the development of adult education,by establishing brand awareness,and actively creating the adult education market brand with a large scale development,and improving the quality management.Also,we need to refine the management,standardize the service,regulate the procedure so as to improve the cohesion,credibility and influence of adult education.