基于SWOT分析的南平市朱子文化品牌打造

An Analysis of Building Cultural Brand Zhuxi in Nanping City

朱子(名熹),是南宋时期著名的哲学家、思想家、教育家,其学说影响了中国社会数百年。福建省南平市具有十分丰富的朱子文化资源,值得深入保护、挖掘。采用SWOT分析法,深入分析南平市朱子文化品牌打造的内部环境优势与劣势、外部环境机会与威胁,有针对性地提出南平市朱子文化品牌打造的若干对策,有助于深入保护、挖掘朱子文化。

Zhuxi is the famous philosopher and thinker, educator, in the southern song dynasty, whose doctrine has influenced the Chinese society for hundreds of years. Nanping city, fujian province , is very rich in cultural resources of Zhuxi, which are worth further protection, mining and publicity and promotion. This article USES the method of SWOT to analyze the internal advantages and disadvan-tages, the external opportunities and threats, and then puts forward several countermeasures for building the cultural brand.