微信平台在高校图书馆读者服务工作的创新应用

The Innovative Application of We Chat Platform for Reader Service in University Libraries

微信及微信平台在高校图书馆使用普及,推动高校图书馆读者服务工作的创新,实现了信息推送、业务自主办理,快捷微信咨询。但在服务过程中信息的推送、与用户的互动、发布的形式及影响的力度上也存在一些问题,因此要加强微信与读者的互动性、扩大平台影响力、突出个性化服务、创新服务理念等方面工作,实现微信平台在图书馆读者服务工作的创新应用。

The use of WeChat and WeChat platform in the university library, can promote the innovation of the reader service in univer-sity libraries, and achieve the independent management of information and fast WeChat consulting service. But there are some problems such as information push, interaction with users, information push, issue form and influence strength existing in the service process. So we should strengthen the interaction between readers and WeChat, expand the influence of the platform, highlight the personalized service, in-novate the concept of service in order to realize the innovative application of the WeChat platform in library reader service.