上海延长开放公园游客需求与管理对策分析

The Analysis of Visitors Demands and Management Strategies for Parks with Extended Opening Hours of Shanghai

以上海33座延长开放公园为对象,采用问卷调查法对园内游客结构、行为特征、夜公园满意度、夜间游园需求及意识进行分析。结果表明:上海延长开放公园游客结构呈老龄化、低学历的"双70"特征,主要服务对象为常住人口;游客行为呈短距离来园、运动健身为主的"双70"特征,仅1/3的游客夜间会来园,夜公园为"阶段性小众型"需求;游客对夜公园满意度较高,各指标满意率均接近或大于80%,但仍认为部分硬件设施需进行改善,其中,照明设施改造需求最大,其次为安全与监视系统。结合调查结果,为提升公园开放质量,提出了推行"五分"开放模式,"3+2"管理模式及尝试属地化、社会化管理等对策措施。

33 parks of Shanghai, which had extended its opening hours, were chosen to conduct questionnaires in this study, which aimed to investigate visitors＇ structural and behavioral feature, and their satisfaction and demands to night parks. The result showed that main visitors in those parks were the aging and low-educated ones, featured as ＂double seventy＂; main object that those parks served for was Shanghai resident population; the proportion that visitors who lived close to parks and came parks for bodybuilding, is also featured as ＂double seventy＂; only 1/3 visitors came to night parks, which revealed visiting night parks was a niche demand; visitors were very satisfed with night parks, and satisfaction of each index was greater than eighty percent, but they still believed that some facilities need to be improved, among which lighting was in greatest need for night parks, followed by safety protection and monitoring devices. Combined with these results, in order to enhance the quality and security of night parks, suggestions about parks＇ open mode, management and policy construction were put forward.