农业监测预警APP推广及前景

Promotion and Prospect of Agricultural Monitoring and Early Warning APP

农业监测预警作为一项十分重要的农业信息化工作,与APP相结合,将极大地促进农业监测预警服务水平提升,伴随着农业监测预警试点工作的不断推进,农业监测预警APP推广逐步开展,并取得了较好成效。但受限于中国农村信息化水平、农民自身信息素养水平、农村地域分布等因素,APP推广工作仍面临一定的困难。深入研究了APP的推广方式以及当前农业监测预警APP推广中存在的瓶颈,在此基础上,对推广方式进行对比分析,筛选出适用于现阶段农业监测预警工作的推广方式。未来,随着农村基础设施的不断完善和农民信息素养的不断提高,线上推广将成为农业监测预警APP推广的主流方式,与政府结合的政府渠道推广将成为推广的有力补充手段,随着大数据、机器学习等技术的不断发展,基于新兴技术进行靶向推广,将有效提高APP的推广效果。

As a very important work of agricultural informatization, combining with APP, agricultural monitoring and early warning will greatly enhance the level of agricultural monitoring and early warning services, along with the advancing of agricultural monitoring and early warning pilot work, the promotion of agricultural monitoring and early warning APP has launched gradually, and some better achievements have been made in this work. However, the work of APP promotion still faces some difficulties limited by the levels of China＇s rural informatization and farmers＇ own information literacy, rural geographical distribution and other factors. The author deeply studied APP promotion methods and the practical bottleneck of promotion of agricultural monitoring and early warning APP currently, based on this, made a comparative analysis of the promotion methods, and selected suitable methods for the agricultural monitoring and early warning work at present stage. In the future, with the continuous improvements of rural infrastructure and farmers＇ information literacy, online promotion methods will become the mainstream of promotion of agricultural monitoring and early warning APP, APP promotion in the government channel will become a powerful supplemental method, and based on emerging technologies for targeted promotion will effectively enhance APP promotion effect with the big data, machine learning and other technologies developing constantly.