基于产品语义学的兰博基尼跑车形态衍生

The Analysis of Lamborghini Morphological Evolution from the Perspective of Product Semantics

产品的衍生是指原产品向新一代产品发展的过程,产品形态的衍生包含形态的继承与形态的发展两个方面。本文以兰博基跑车为例,通过对其不同时期的同款产品进行形态分析,提取其产品形态符号,获得相应的语义表征,再比较分析各时期产品的形态变化特点以及语义衍变趋势,找出形成该变化的因素,从而总结出产品形态衍生的普适性规律并构建方法模型。

Morphological derivation of product is a process that the original ones grow into a new generation. This derivation includes two aspects： the inheritance of form and the development of form. This paper takes the Lamborghini sports car as an example, extracts the symbols of the car in different periods and obtains the corresponding semantic representation. It compares the morphological characteristics and semantic trends of the car, and then finds out the factors that makes up this change, Thus sums up the general law of morphological derivation and builds the method model to improve the research.