摘要
近年来,大数据技术的发展促使网络购物行为更具目的性,通过大数据信息对网络食品购买过程进行具体分析,并对食品购买过程的因素做了全面解析。消费者更加注重感知利益、网络商铺的吸引力和第三方评价信息,这些因素可直接促使潜在消费者变为实际消费者。
In recent years, the development of big data technology has prompted the online shopping behavior more purposeful. This study had a specific analysis on the online food purchasing process through big data information, and did a comprehensive analysis on the factors of the food purchasing. Consumers paid more attention on the perceived benefit, the attraction of online shops and third party assessment information, these factors could make the potential customers into actual customers.
出处
《食品工业》
北大核心
2017年第6期275-277,共3页
The Food Industry
关键词
大数据
网络食品购买
感知利益
实际消费者
big data
online food purchasing
perceived benefit
actual customers
