药品经营管理类核心课程教学体系的改革与探索

Reform and Exploration of Teaching System for Pharmaceutical Marketing and Management Main Course

目的:提高药品经营管理专业学生的专业知识水平和实践能力,培养高素质创新型药品经营管理人才。方法:以建构主义理论为指导,整合《药事管理学》《药品经营企业管理学基础》《药品经营质量管理》的有关理论课程,并增加实训课程。结果:将《药事管理学》课程的"药品经营管理"的相关内容整合到《药品经营质量管理》课程中;并在《药事管理学》课程中增加"药品注册管理"相关内容。将《药品经营企业管理学基础》与《药品经营质量管理》课程中增加的实训课程整合为模拟"药品经营公司"运营全过程的实训比赛。结论:我校药学经营管理类课程教学体系的改革已初具成效,为药品经营与管理专业学生的就业和择业奠定了良好的理论和实践基础。

OBJECTIVE： To improve professional skills and practical abilities of students majored in drug marketing and management major, and to cultivate of high quality innovative talents of drug marketing and management. METHODS. Based on the guidance of constructivism theory, related theoretical courses were integrated, such as Pharmaceutical Administration, Management Basis for Pharmaceutical Enterprise, Drug Quality Management. Training course was also introduced. RESULTS ： The related contents of drug marketing and management in Pharmaceutical Administration were added into the course of Drug Quality Management; related drug registration management was added into the course of Pharmaceutical Administration. The training courses of Management Basis for Pharmaceutical Enterprise, Drug Quality Managemen were integrated and transformed into training competition which simulated the whole operating process of pharmaceutical enterprise company. CONCLUSIONS： The teaching system reform of drug marketing and management course in our university has begun to take shape and lays good theoretical and practical foundation for the students, employment and career.