基于大市场营销理论视域下的图书馆学科服务探析

Library Subject Service Promotion Based on the Big Market Marketing Theory

学科服务是高校图书馆服务的一种创新模式。调研和分析了目前学科服务文献研究的进展和985高校学科服务的具体实践,结合营销学理论对学科服务的各个环节进行分析,试图将经济学指标引进学科服务的推广和评估中,提出了图书馆优化学科服务的应对策略。

Subject service is an innovative mode of university library service. This article researches and analyzes the current research progress of literature and the concrete practice of 985 colleges and universities of subject service. Combined with marketing theory, this paper analyzes each link of subject service, tries to introduce economic indicators and evaluation to the promotion of subject service, and puts forward the strategy of optimization subject service of library.