“互联网+”时代陶瓷电子商务发展研究——以景德镇为例

The Development of Ceramic E-commerce in the Times of the Internet+:A Case Study

随着"互联网+"模式上升为国家发展战略,各级地方政府积极参与到"互联网+"行动中,试图在电子商务这一新型的商务模式上寻找经济增长新的突破点。景德镇是世界上最早的一座陶瓷工业城市,陶瓷产业作为它的支柱产业长期以来带动了当地经济的发展。传统的陶瓷产业商业模式已不能满足消费者需求,陶瓷电子商务的应运而生,有效降低了企业成本,为景德镇陶瓷产业拓宽了销售渠道,提供了无限的商机。在"互联网+"背景下,景德镇必须抓住这一机遇期,促进陶瓷电子商务的发展,推动经济发展和产业升级。

With Internet plus strategy laid out as one of national development strategies, local governments in China actively get involved in Internet＋ activities trying to tapping new sources of economic growth in terms of ecommerce, a new business platform. Jingdezhen is one of the world＇s earliest cities setting up ceramic industry, the mainstay for maintaining its economic growth for a long time. The traditional business model of ceramic industry cannot meet the consumers＇ demand, so the ceramic e-commerce emerges as the times require, for it provides decreases the cost of ceramic businesses and easily-accessed trade platform for ceramic products. In the Internet＋ times, Jingdezhen should grasp opportunities to develop its ceramic e-commerce and accelerate its industrial upgrading and economic development.