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大学生聚合约游:用户标签匹配机制初探

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摘要 中国大学生旅游是青年旅游市场的主体,然而由于双向信息不对称,大学生"约游"市场体现出市场失灵,存在大规模受抑制需求,本文通过对个体行为的刻画,选取部分"约游"对象作为匹配样本,构建同类个体的关联,对用户标签匹配机制展开研究,分析了用户标签匹配机制的优势,并针对案例中存在问题及不足,提出了相应的改善对策。
机构地区 西南民族大学
出处 《全国流通经济》 2017年第9期62-63,共2页 China Circulation Economy
基金 西南民族大学2016年国家级大学生创新创业训练计划项目成果(201610656012)
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