“互联网+”视域下廊坊城市形象提升路径研究

On City Image Building and Promotion Path at the Era of Internet Plus

"互联网+"为城市形象塑造和提升带来了新的机遇和挑战,如何借力而为,塑造良好的城市形象助力城市发展,提高城市知名度和社会影响力,成为无法回避的焦点问题。在此背景下,廊坊也应以互联网思维重新审视城市形象塑造,转变观念,科学统筹,拓宽渠道,创新方式,形成合力,真正把塑造提升城市形象落实落细,助力廊坊经济社会发展。

The advent of the era of Internet Plus brings new opportunities and challenges for the city image building and promotion. How to share and build a favorable city image so as to promote the urban development and improve the urban popularity and social influence has become an unavoidable focus in the urbanization process. Under this context, Internet thought should be adopted to rebuild the city image. Through transforming the idea, overall planning, connotative developing, broadening the channel, bring forth new ideas, and thus obtaining the joint force, the building and promotion of the city image can be truly carried out and finally the urban development will be achieved.