马来西亚华商的价值观、经营模式与社会义务

The value,business model and social responsibility of Malaysian Chinese businessman

以杂货店为研究对象,研究马来西亚华商的价值观,探讨从清代以在马来西亚的传统华人杂货商,致富成功与企业价值观、经营模式的最初渊源,提炼出传统儒家价值观、忠、信、义对其成功致富的意义。

Using the grocery store as the research object, the article conducted a research of values of Malaysia Chinese, reviewed the traditional Chinese grocery stores since the Qing dynasty in Malaysia, discussed the background of succee- ding in business and related enterprises values and the management pattern, and suggested that traditional Confucian val- ues, loyalty, righteousness and faith are critical for success of grocery stores.