展会开幕式运作管理的实践与思考——以中国—东盟博览会开幕式为例

Practice and Reflections on Operations and Management of the Opening Ceremony of Convention and Exhibition: A Case Study of the Opening Ceremony of China-ASEAN Expo

创新和提升展会开幕式的运作管理,是提高展会活动质量,加强展会品牌建设,以文化促进会展经济发展的需要。中国—东盟博览会开幕式,为展会树立品牌以及促进展会成效发挥了极其重要的作用,它的运作管理模式成为展会开幕式实践的一个重要范例。

Improvement of convention and exhibition quality and brand construction, and culture-based promo- tion of convention and exhibition economy call for innovation and improvement of operations management of the opening ceremony of convention and exhibition. The opening ceremony of China-ASEAN Expo plays a vital role in brand construction of convention and exhibition and promotion of effects of convention and exhibition. Opera- tions and management model of the opening ceremony of China-ASEAN Expo represents a significant example for practice of the opening ceremony of convention and exhibition.