湘西苗族传统蜡染文化创新设计发展模式研究

A Study on the Development Model of Miao's Traditional Batik Culture Applied in Innovative Design

目的从湘西苗族传统蜡染文化创新设计产品的角度,对非物质文化遗产的创新设计产业的发展思路、方法与途径提供借取与案例支撑。方法从建立湘西苗族传统蜡染创新设计发展机制、产品开发策略和产业创新设计实践3个方面,为传统蜡染文化创新设计产品的研究方法、开发思路及品牌建设等方面提供参考依据。结论多种非物质文化遗产工艺"共融型"的传统蜡染文化创新设计产品开发模式及创新设计方法,既可以改变传统保护与传承的方式,又对非物质文化遗产的发展理念、文化创新设计产品开发和创新设计策略起到试点实践的作用。

It aims to support for the development thinking and method of innovative design industry, in term of intan- gible cultural heritage, under the perspective of the traditional batik product of Miao Minority of Xiangxi. It provides a reference for the research methods, development ideas and brand building of traditional batik culture which applied in innovative products design from three aspects： the establishment of development mechanism, the product development strategy and the industrial design practice of traditional batik in the innovative design of traditional batik of Miao Minor- ity. In conclusion, the development model and innovative design methods of innovative product design combined with traditional batik which contains a variety crafts of intangible cultural heritage, not only could change the traditional way of protection and heritage, but also play a significant role in the development concept of intangible cultural heritage, the products development of cultural innovation design and the strategies of innovative design.