基于认知原型的形态衍生方法

Derivative Method of Form with Cognitive Prototype

目的缩小"造型企图"与"受众认知"的差异。方法通过对主题词、形态印象和表意手法的优选,构建反映共性认知的造型原型,以结构要求和形态印象辅助功能设计、以主题词头脑风暴驱动表意部件演进,最后以方案与设计原型的综合匹配度为依据进行选优与完善。结论设计原型是设计企图与受众需求的抽象描述,是二者共性认知的反映,据此可提炼设计内容、明确变形重点,配以主题的图形化联想和谐音、象征等表意手法能避免造型的盲目性,提升造型与表意的协调。

To reduce the distinct between ＂modeling attempt＂ and ＂recipient awareness＂. Through the selection of subject terms, form impression and expression method, to constitute the modeling prototype that reflects common cogni- tion; assist function design with structural requirement and form impression, drive the evolution of ideographic subjects with brain storm on subject term; then optimize and improve based on the comprehensive matching rate between scheme and design prototype. Design prototype is the abstract description of design attempt and recipient demands, and is the re- flection of their common character, with which we can refine design content and define the emphasis in transformation. Fitted the above with image association and homonym, symbolization and other ideographie methods, we can avoid the blindness in modeling and improve the harmony between modeling and expression.