摘要
目的探究民俗文化在平面设计中的创新应用。方法以民俗文化的内涵为基础,总结民俗文化在平面设计中的商业价值、文化价值和审美价值,结合实例论述民俗文化在标志设计、招贴设计、网页设计、包装设计4种平面设计领域的全新应用方式。结论在现代平面设计中创造性地应用民俗文化元素,能够更好地体现设计思想,引发人们的强烈共鸣,从而取得更为良好的设计效果。
It aims to explore the innovative application of folk culture in graphic design. Based on the connotation of the folk culture, it separately summarizes the commercial, cultural and aesthetic values of symbols and elements of folk culture in graphic design. And then with the combination of different cases, it analyzes the application of the folk culture elements in the new logo design, poster design, advertising design, and web design. Finally, it concludes that the creative application of folk culture elements in the modern graphic design can better reflect the design ideas and arouse people＇s strong resonance.
出处
《包装工程》
CAS
北大核心
2017年第12期218-222,共5页
Packaging Engineering
关键词
民俗文化
平面设计
审美价值
folk culture
graphic design
aesthetic value
