移动互联网时代自媒体舆论场的特点、效能与引导

Research on the Characteristics,Effects and Guidance of We-media Public Opinion Field in the Mobile Internet Era

自媒体舆论场是移动互联网时代一种新型的媒介话语空间,因载体的随时移动而具有移动性,因话题的实时互动而具有交互性,因场景的不时变动而具有沉浸性,因群体的时常联动而具有集聚性。自媒体舆论场对网民、社会问题分别发挥着"减压阀""显微镜"的效能,也对主流舆论形成了"冲击波"。针对自媒体舆论场中的不当言论需要外力的适时引导,且应灵活运用潜伏式引导、破案式引导和解读式引导等引导方法。

We-media public opinion field is a new media speech place in the mobile internet era. It has the characteristics of the mobility, interaction, immersion and convergence, because of the carrier can move at any time, the topic can interact in time, the scene changes from time to time and the group often allying. We-media public opinion field plays a role of decompression valve for neti- zen, magnifier for society and vane for government, and forming a shock wave to mainstream pub- lic opinion. However, for the improper speech in We-media public opinion field also need external forces to guide duly. What this paper presents three methods^latent guidance, detection guidance and interpretation guidance from macro point are should be used flexiblely for different situations in We-media public opinion field.