“一带一路”战略下中国文化产业对外发展研究

Export Development Path of Chinese Cultural Industry in the Context of "One Belt One Road"

"一带一路"背景下,中国文化产业对外发展的困境在于区域发展不平衡、软硬件建设不足、结构不合理等,应以文化内容、文化服务代替文化产品,以文化创造、文化融合代替文化照搬,寻求多边合作代替闭门造车,突出资本带动的整合优势,用文化自觉与文化自信共同推动。

Under ＂One Belt One Road＂, Chinese cultural industry＇s export development is under the difficulties of regional imbalance, weak infrastructure and unreasonable structure, we should promote the export of cultural content and service, using approaches to cultural creation and fusion, highlighting the capital-driven integration advantages, and bringing into full play the role of cultural self-awareness and cultural self-confidence.