企业社会责任差异化对供应链竞争影响的博弈分析

The Game Analysis of the Impact of Corporate Social Responsibility Differentiation on the Competition Between Two Supply Chains

本文建立了一个寡头市场中的两个供应链竞争的博弈模型,两个供应链均由一个上游制造商和一个下游零售商构成,制造商相比零售商处于主导地位,其中一个供应链的制造商实施了企业社会责任差异化的竞争战略。应用Hotelling模型与Stackelberg模型探究了消费者感知的产品基础价值、消费者的企业社会责任认可度与企业社会责任差异化实施效率对供应链节点收益的影响。通过比较静态分析指出:企业社会责任差异化区别了两种竞争产品,提高了自身供应链的经济业绩,压缩了对手供应链的生存空间。

This paper develops a game model on the competition between two supply chains in an oli- gopoly market. Each supply chain includesan upstream manufacturers and a downstream retailer, where the manufacturer dominateover the retailer. Themanufaeturer of a supply chain implements differentiation strategy of corporate social responsibility to compete with another manufacturer. By Hotelling model and Stackelberg model, the impact of consumer - perceived product basic value, consumer - accepted degree for corporate social responsibility and implementing efficiency of corporate social responsibility differentia- tion on the economic performance of the supply chains actors are explored. Comparative static analysis in- dicates that the differentiation distinguishes two competing products, enhances its supply chain＇ s econom- ic performance and compresses the rival＇ s living space.