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[蔚来]非赢者通吃

NEXTEV:Take All of the Non-winners
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摘要 李斌宁愿市场有10家车企成功,自己份额没有那么高,也不愿最后只有蔚来一家做成了回忆起两年前那场长达几个月的讨论,李斌觉得蔚来做了一个正确的决定。李斌是新造车公司蔚来董事长。2015年初,刚成立不久的蔚来花了几个月时间,讨论第一款面向大众的量产车如何定义。 When recalling the several months of discussion two years ago,Li Bin thought that NEXTEV did make a right decision.Li Bin is the chairman of NEXTEV,which is a new vehicle making company.In early 2015,the newly start-up NEXTEV spent several months to discuss how to define the first mass-oriented mass-produced car.Would they choose SUVs or cars? Is the modeling advanced or goodlooking? Is the endurance distance 300 or 400km? How many seconds will the accelerated speed in 100km will take? This is a complex formula consists of parameters like performance,costs,delivery time,and so on.The settings of every parameter will have significant impacts on the final results.
作者 马吉英 程泉
出处 《中国企业家》 2017年第12期28-30,32,共4页 China Entrepreneur
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