基于区域和行业的高职电子商务专业课程体系优化研究——以广东理工职业学院为例

Research on the Optimization of E-commerce Curriculum System in Higher Vocational Colleges Based on Region and Industry——A Case Study of Guangdong Polytechnic Institute

随着互联网的快速发展,中山市"一镇一品"的传统产业受到了较大冲击,各行业企业纷纷开始寻求电子商务发展道路。然而类似红木、灯饰等行业的专业知识较强,普通电子商务专业毕业生难以在短期内有效开展营销推广活动。对此,广东理工职业学院基于区域与行业特色,寻求与行业企业合作,共同对电子商务专业课程体系进行改革与优化,将企业实践项目贯穿整个课程体系,将企业真实项目引入课堂,同时与企业共同开发行业特色课程,以培养既掌握电子商务专业技能又了解行业知识的高素质复合型高技能人才。

With the rapid development of the Internet, the traditional industry of ＂one town, one product＂ in Zhongshan has been greatly impacted. Enterprises in various industries have begun to seek the development of e-commerce. Howeve, some industries, such as mahogany and lighting, have strong professional knowledges, it is difficult for ordinary graduatesto effectively carry out marketing activitiesin short term. So, bas- ing on region and Industry, Guangdong Polytechnic Institute seeks cooperation with enterprises to reform and optimize the curriculum system of electronic commerce together. Through taking enterprise practice projectinto the whole course system and developing the Industry characteristic course, they aims to train the talentswith high quality and high skills who master both the e-commerce professional skills and knowledge of industry.