“应节物品”流变与传统节日文化现代性融入研究

Changes of Festival Articles and the Modernity Integration of Traditional Festival Culture

"应节物品"衍生于人们日常的生产生活,反映了人们节日愿望以及这些愿望与现实之间的互动,具有深刻的文化内涵。社会经济文化的快速变化以及异文化碰撞是应节物品发生现代性流变的重要原因。应节物品的流变既是传统节日文化现代性融入的机遇,也是传统节日文化持续生存发展的挑战。在世界经济一体化的背景下,应节物品的现代性融入,特别是应节物品的创新以及产业化、市场化路子,是传统节日文化现代性融入的一个重要方向。

Coming from the daily production and life, festival articles embody common people＇s wishes to festivals and reflect the interaction between such wishes and the real life, which endows the goods with profound cultural connotation. With the rapid development of society, economy and culture, and with ex- changes of different cultures, festival articles have experienced changes of modernity integration, bringing not only opportunities of modernity integration but also challenges of sustainable survival and development to traditional festival culture. Against the background of economic globalization, the modernity integration, especially the innovation, industrialization and marketization of festival articles, serves as a significant di- rection for the modernity integration of traditional festival culture.