新兴媒体环境下大学生思想政治教育面临的困境与前景

Ideological and Political Education of College Students under Media Convergence

当前新媒体已经成为大学生获取信息的主要渠道,传统媒体在大学生群体中的影响力日趋减弱,推动传统媒体和新兴媒体融合发展,让主流声音掌握网络话语权,已经上升为国家战略。面对新形势,高校思想政治教育工作者一定要积极转换思维,改进方法,融入时代,深入学习媒体融合的内涵,掌握新媒体传播规律,推动高校内部传统媒体和新媒体融合发展,把大学生思想政治教育和媒体融合发展的大趋势相结合。

When the emerging media has become the main channel for students to obtain information, the influence of traditional media on college students is increasingly weakened. Therefore, it has been a national strategy to promote the convergence development of traditional media and emerging media and let the mainstream voice grasp the discourse power online. In the new situation, workers of ideological and political education in colleges and universities should actively change their way of thinking, improve their meth- ods, catch up with times, grasp the essence of media convergence and master the transmission rules of emerging media, so as to promote the convergence and development of traditional media and emerging media inside colleges and universities, as well as combine Ideological and political education for college students and the trend of media convergence development.