中国近代砖瓦标识研究

Research on Icons on Brick and Tile in Modern China

砖瓦制品上镌刻标识的做法由来已久,反映了其所处时代的生产管理制度和社会审美观念。通过对部分中国近代砖瓦制品标识的收集、整理与分析,并以代表性企业产品的标识变化为例,追溯了该做法的源流,论述其在近代时期的变化。研究发现,这种变化不仅体现了中国近代社会产品生产管理制度由官府主导向民营等多种体制转变,亦在一定程度上反映了当时商标设计理念日趋国际化和成熟化,又从侧面映射出中西方文化交融过程中开放融合的审美观念。

It has been long to engrave icon on product of brick and tile, which reflects the production management system and social aesthetic idea of the times. Through collection, arrangement and analysis of some icons on brick and tile in modern China, with changing icons on products of representative enterprises as example, its origin and development are reviewed, and its great change in modern China is also discussed, According to the research, changing icons on brick and tile products in modern China is not only the reflection of production management system from being dominated by feudal official to that by privately operated in Chinese modern society, also, it partly shows that logo design concept is growing more mature and tends to international; furthermore, it demonstrates the open and integrated aesthetic idea in process of integration of Chinese and Western culture from another perspective.