专业招生背景下高职院校网络招生宣传对策研究

A Countermeasure Research on Network-based Student Enrollment Publicity for Vocational Colleges

按专业招生制度的实施,使得很多学校的不少专业面临招生方面的挑战;互联网时代,要获得年轻考生的关注和青睐,必须应用灵活多变、内容丰富的网络传播策略。通过探讨网络招生宣传理念的五个转变,提出了整合多方媒体、建设优质内容、开展创意策划、搭建专业团队,实现资源共享和全员营销的可行性对策。

The implementation of major-based enrollment has posed great challenges to vocational colleges in student enrollment. In the Internet era, to draw the attention and favor of young candidate students, it is necessary to adopt a flexible and inclusive network publicity strategy. This paper presents the five changes in the concept of network enrollment publicity, and puts forwards the applicable enrollment countermeasures of integrating multi-media, drafting quality content, building professional team, and realizing information sharing and all-staff marketing.