2The faculty of the Department of Advertising, College of Communication, The Unicersity of Texas at Ausin,Austin, Texas, Thonghrs about the Futuse of Advertis- ing- A White Poper, Duc. 1995. http://advertising. Ureas. edu/reseatch/reseatch/papers/WhuteLong. ht- ml.
4Ryan, Marie-Laure. Narrative as Virtual Reality: Immersion and lnteractivity in Literature and Electronic Media[M]. Baltimore and London: The Johns Hopkins University Press,2001.
5Nell, Victor. Lost in a Book :The Psychology of Reading for Pleasure[M].London: Yale University Press,1988.