符号互动论视角下民族体育旅游中的主客互动研究

Research on the Interaction Between Subject and Object of the National Sports Tourism from the Perspective of Symbolic Interaction Theory

在阐释符号互动论主要观点的基础上,指出民族体育旅游过程中包含了两类符号:一是作为意义传承载体的物化符号,另一类是"表意的姿态"与"语言";并分别从旅游地居民和游客两种角度阐明了他们各自不同的4种角色定位。基于此,对不同角色定位下主客双方的互动内容与方式进行了逐一剖析。提出民族体育旅游过程中旅游地居民应当突破传统固化角色定位的束缚,重视游客符号信息的采集与解读,根据游客的角色定位及时调整自己的互动方式,有效地向游客传递自身的符号信息,帮助游客消除顾虑和偏见,塑造良好的体育旅游形象。

Explaining the main view of the symbol interaction theory, this article points out that there are two kinds of symbols included in the national sports tourism: one is materialized symbols as inheriting carrier of the significance, and the other is 'ideographic attitude' and 'language'. Four different types of role orientations were classified from the perspectives of the tourism residents and tourists respectively. Based on this, the content and the way of the interaction between subject and object in different role orientations were analyzed one by one. It is proposed that the residents should break through the shackles of the traditional role orientation in national sports tourism, pay attention to the collection and interpretation of the tourists' signs, adjust their interactive mode in time according to the role orientation of tourists, and transmit their own symbol information to the tourists timely and effectively to help them eliminate misgivings and prejudices in order to create a good image of sports tourism.