“慢旅游”语境下海洋旅游产品的有效供给——基于舟山群岛新区的案例研究

Effective Supply of Marine Tourism Products in the Context of “Slow Travel”——A Case Study of Zhoushan Archipelago New Area

马尔库塞(Marcuse)把工业社会中的人称为"单向度的人",感性受到理性的压抑下人的精神生活空间不断被挤压,快节奏生活模式下人置身于不断丰富的物质世界中却感受到前所未有的压力和负担,客观世界的审美意义在逐步消失。"慢旅游"作为越来越多的旅游主体所选择一种旅游方式是对工业社会快节奏生活反思,在慢下来的旅程中审视内心,完成物质生活和精神生活、人的内心生活以及人与自然的关系再平衡。"慢旅游"对旅游产品的供给提出了更新、更高的要求,基于"慢旅游"行为主体需求的"5E"理念结合舟山群岛新区的海洋旅游发展现状,对其旅游有效供给创新提出建议。

Marcuse called the people in the industrial society ＂one dimensional man＂. In the industrial society, human being＇ s living space was constantly squeezed with sensibility having been repressed by rationality. In the fast-paced life mode, human beings are exposure to the constantly enriched physical world but feeling the hitherto unknown pressure and burden, and human beings＇ aesthetic significance of the objective world gradually disappeared. More and more tourism subjects are tended to choose ＂slow travel＂ as their way to travel, which is the reflection on fast-paced life of the industrial society. During the ＂slow travel＂, travelers look deep in their own heart to strike a balance between material life and spiritual life, between man and nature. Slow travel makes more new and higher demands for the supply of tourism products. The ＂5E＂ model based on the behavioral agents＇ needs of ＂slow travel＂ puts forward suggestions on the effective supply of the tourism by combining the current situation of the development of marine tourism in Zhoushan Archipelago New Area.