全域旅游视角下杭州市旅游产业结构转型升级研究

On the Transformation and Upgrading of Tourism Industry Structure in Hangzhou City in the Light of Comprehensive Tourism

全域旅游是新时期我国旅游业发展的新思路,是经济发展新常态下旅游产业转型升级的新出发点。杭州市作为世界知名的旅游城市,已经取得较好的成效,旅游产业作为现代服务业的重要组成部分,如何保持旅游业的发展对国民经济的贡献作用,关键在于产业的转型升级。本文从全域旅游的发展背景和杭州市旅游产业发展现状出发,探讨杭州市旅游产业的转型升级的四个途径:贯彻全域旅游的发展理念,统筹旅游产业空间布局;提升旅游要素水平,促进旅游产业转型升级;实施"旅游+"战略,完善旅游产业结构业态;加快产品创新,丰富旅游产业结构内容;打造发展新动力,促进旅游产业结构技术化变革。

Comprehensive tourism is a new idea for the development of China＇s tourism industry in the new era. It is a new starting point of tourism industry transformation and upgrading under new normal state of economic development. As a famous tourist city in the world, Hangzhou has achieved good results.Tourism is the important part of the modem service industry, but the key problem is how to maintain the contribution of tourism development to the national economy, which lies in the transformation and upgrading of industry. Starting from the development background of comprehensive tourism and the current development situation of Hangzhou tourism industry, this paper discusses the four ways of the transformation and upgrading of the tourism industry in Hangzhou, including the implementation of the development concept of comprehensive tourism, to do overall plan about the spatial layout of tourism industry, to enhance the element level of tourism industry and prompt the transformation and upgrading of tourism industry, implementing the ＂Travel ＋＂ strategy not only to improve the tourism industry structure but also to speed up the product innovation and enrich the content of tourism industry structure so as to create a new driving force for the development and the promotion of technological change of tourism industry structure.