职业导向下的企业营销策划课程教学创新研究

On Innovation of Course Teaching of Enterprise Marketing Planning under Profession-oriented

当前,企业营销策划教学内容陈旧,教学模式单一,与市场和企业实际要求脱节。经过调研分析,对教学内容进行了大胆的调整:积极与行业专家合作,开发教学资源;大幅度增加策划方案实战演练的内容,让学生行动起来。教学模式上则采用多元化的方式,将整个教学过程置于企业、市场的具体情境中,让学生在学中做、在做中学。

At present, with obsolete teaching content, single teaching mode, the course of enterprise marketing planning cannot meet the need of the market and enterprise. Through investigation and study analysis, teaching content adjustment is made to actively cooperate with industry experts and develop teaching resources, to increase the content of the planning scheme of practice and let the students act. The use of the diversified ways of teaching model makes the whole teaching process be in enterprise and the specific situation of the market, so that,the students do in learning and learning in doing.