山西省旅游公共服务模糊综合评价研究——基于游客满意度视角

Research on Fuzzy Comprehensive Evaluation of the Public Service Quality of Tourism in Shanxi Province——Based on Satisfaction Degree of Tourists

旅游公共服务是旅游目的地建设的重要内容,游客对旅游目的地公共服务的满意度是衡量该地旅游发展水平的重要指标。山西省旅游公共服务水平随着旅游业的发展而快速提高,但仍存在不少问题。从游客满意度视角出发,构建城市旅游公共服务满意度评价模型,通过对山西省域内若干典型旅游目的地的实地调研,采用模糊综合分析法和层次分析法对山西省旅游公共服务质量进行综合评价研究。对研究结果进行相关分析,发现存在的问题,提出相应的对策建议。

Tourism public service was a key link of the construction of tourist destination and tourists, the destination of tourism public servicesatisfaction was to measure the degree of tourism developing and the service level of the important indicators. Tourism public service level with the de-velopment of the tourism industry in Shanxi Province was made progress, but there were also many problems. From the perspective of tourists＇ satisfac-tion, this paper used the method of field survey and Fuzzy comprehensive evaluation of the public service quality of tourism in Shanxi Province, accord-ing to the result of the combination of subjective and objective analysis, found some problems. In view of the problems for the perfection of the tourismin Shanxi Province public service provided some suggestions and measures to promote tourism in Shanxi Province level of public services.