摘要
大学生社会主义核心价值观培育过程与营销领域中AISAS模型产生的时代背景和内在机理十分相似,AISAS模型对大学生社会主义核心价值观培育环境的同质变革和思路演绎、培育理念的精准定位和有效提炼、培育环节的有效控制和精准把握等三个方面具有深刻的启发。高校共青团可以借鉴AISAS模型,从A、I、S、A、S五个方面分步引领大学生社会主义核心价值观培育,从而优化培育模型,提高思想政治引领的有效性和针对性。
The background and internal mechanism of the cultivation of socialist core values ot college students are similar to those in the AISAS model in the field of marketing. It is found that AISAS model has profound impacts on the cultivation of socialist core values of college students in three aspects： homogeneous transformation and thinking deduction of nurturing environment, precise positioning and effective extraction of cultivation concepts, effective control and accurate grasp of cultivation link. It is suggested that the Communist Youth League can learn from the model of AISAS to improve the education of socialist core values of college students from the five aspects of AISAS, so as to optimize the cultivation model, improve the effectiveness and pertinence of ideological political education.
出处
《中北大学学报（社会科学版）》
2017年第3期53-57,共5页
Journal of North University of China：Social Science Edition
基金
2016年度共青团中央学校部全国学校共青团课题研究资助项目:新媒体视阈下高校共青团引领社会主义核心价值观培育创新机制研究(2016ZD021)
2016年度山西省高等学校哲学社会科学研究资助项目(思想政治教育专项):新媒体转型背景下大学生社会主义核心价值观培育创新机制研究(2016ZSSZ011)
