运动健身指导类主流APP的对比分析

The Comparative Analysis of Mainstream Sports and Fitness Guidance Application

运动健身指导类APP为大众提供运动记录、运动方案、运动社交等服务,是体育产业中的新兴之秀。本文对悦动圈跑步、咕咚、keep、乐动力、小米运动、每日瑜伽等具有代表性的六款主流APP进行功能、用户群体、用户体验及市场运营等方面的分析,结果发现目前主流APP具有同质化严重、科学性不足、市场运营模式不成熟等问题,指出主流APP发展的方向应该是完整科学的运动健康管理服务,开发者应明确其核心竞争力,保障运动安全及科学性,并积极探索新的营销模式。

Sports and fitness guidance application （APP） is a new product of sports industry, provi- ding the public with sports recording, sports plan and other social services. This paper investigates the functions, target users, users experience and market operation of six mainstream sports and fitness guid- ance APPs, and finds the problems of these APPs, such as the homogeneity of products, unscientific designs and immature market operation. This paper suggests that mainstream sports and fitness guidance APPs should supply complete and scientific sports and fitness management services; the developers of these APPs should emphasize their core competence, ensure the safety and scientificity of their products, and explore innovative marketing modes.