当代中国城市形象系统设计后期管理研究

Research on Post-management of Urban Image System Design in Contemporary China

21世纪,随着中国城市化建设步伐的加快,社会对城市形象日益重视。城市形象系统设计是一项程序复杂的工程,成功的城市形象塑造,应善于利用设计管理来发挥城市战略优势和制定科学合理的设计规划,并在正确的城市形象策略指导下进行设计开发和实施,不断增强城市形象品牌的活力,获得社会公众的认可。城市形象系统的设计管理过程包括调研与分析、规划城市形象理念和设计目标、组织设计开发、形象手册制定、实施推广和传播、监控与优化等过程,其中后期管理阶段是我国当今城市形象设计管理的难点,如何进行项目的后期实施、操作、组织、流程是本文研究的重点。

In the 20th century, the society pays more attention to the city image with the development of ur- banization. City Image System Design is a project with complex process. A good city image should take good advantage of design management to exploit the advantages of city strategy and design rationally, and to de- velop and implement under great guidance so as to increase the energy of city image brand and receive the recognition of the public. The system of city image design management process includes the research and a- nalysis, planning, urban design concept and design objectives, organization of design development, image manual design, implementation and promotion, monitoring and optimization process, in which the last stage of management is the difficulty of the city image design. How to carry out the implementation, operation, organization and procedure in thepost-management of a project is the key point of this study.