地域文化影响下合肥城市形象的定位与传播研究

A Study on the Image Location and Spread of Hefei City under the Influence of Regional Culture

地域文化和城市形象关系紧密,互为表里,地域文化是城市形象的灵魂,城市形象是地域文化的视觉载体。巢湖文化作为合肥地区重要的地域文化,在当前的合肥城市形象定位中具有重要的影响力。合肥城市形象定位应该抓住巢湖文化的精髓,将其融入到城市形象设计中,并整合各种方式手段进行有效传播,打造出"大湖名城、创新高地"的城市名片,以促进合肥地区区域形象的提升。

Regional culture and the city image are closely tied to each other and mutually influenced. The regional culture is the soul of the city image, and the city image is the visual carrier of regional culture. As an important regional culture in Hefei, Chaohu Lake Culture has an important influence in current positio- ning of Hefei city image. When positioning Hefei city image, we should seize the essence of Chaohu Lake culture, integrate it into the city image design, and integrate various means and methods for effective com- munication so as to create the urban business card of ＂great lake city, innovation highland＂ to promote the regional image of Hefei.