皖北文化生态下传统工艺美术发展新路径探析

Exploration on New Path for the Traditional Arts and Crafts Development under the Cultural Ecology in North Anhui

文化是支撑地方发展的动力,是软实力,是地方企业品牌理念的根本所在。生态文化是工艺美术企业赖以生存的土壤和根基。皖北地区地处我国南北交界处,属于平原地区,以面食为主,具有固定的农业生产方式和男耕女织的传统经济类型。因此,工艺美术中很多图案纹样都与当地的农耕环境和风俗习惯相关。如彩陶中的纹饰,剪纸中的情景,无一不是当地民俗的体现。但是新时期,非物质生活方式的兴起与发展,给传统工艺美术的创新提供了参考,并指明了道路。文章从非物质生活的影响到时尚企业的介入等几个方面对新时代传统工艺美术的发展做分析,试图找一条既符合民情又适应发展的道路。

Exploration on New Path for the Traditional Arts and Crafts Development under the Cultural Ecol- ogy in North AnhuiCulture is the support of the local development. As the local soft power, it is the essence of the local enterprise brand idea. Ecological culture is the soil and foundation to the survival of arts and crafts enterprises. North Anhui is located on the plains in the junction of the north and south of China. With wheat the main food, it has a fixed mode of agricultural production and the traditional economic trait of males farming and females weaving. As a result, a wide variety of arts and crafts designs are related to the local agricultural environment and customs. But in the new period, the rise of the nonmaterial lifestyle pro- vides reference and guidance for the innovation of the traditional arts and crafts. This paper intends to ex- plore a new path for the development of traditional arts and crafts through an analysis of traditional arts and crafts in the new ear from the effect of the nonmaterial life and the involvement of fashion companies.