微媒体背景下大学生主流意识形态认同教育的改进策略

The Strategies to Improve the Identity Education of College Students' Mainstream Ideology in the Context of Micro Media

微媒体的广泛传播给大学生主流意识形态认同教育带来了新的机遇,也带来了严峻的挑战。大学生主流意识形态认同是在自身需求驱动和外在教育引导下个体内在知、情、意、行诸要素相互作用的过程,表现为"认识、认可、内化、反馈"四个环节的相互循环。基于此,应设计微媒体背景下大学生主流意识形态认同教育的技术路径,构建促进大学生主流意识形态认同的纠正方案、引导方案、内化方案和正向反馈方案,力求在微媒体传播的动态环境中始终能够免疫外界侵蚀,确保大学生主流意识形态认同状况提升和长期认同。

The wide spread of micro media has brought both new opportunities to the identity education of college students＇ mainstream ideology and serious challenges. The identity of college students＇ mainstream ideology is the in- teraction process of such individual intrinsic elements as knowledge, affection, thought and action driven by their own demand and guided by external education, which is represented by the mutual cycle of such four links as ＂understand- ing, recognition, internalization and feedback＂. Thereby, we should design the technical path to the identity education of college students＇ mainstream ideology in the context of micro media, work out the corrective, guided, internalized and positive-feedback schemes to promote the identity of college students＇ mainstream ideology and try our best to be always immune to the outside world erosion in the dynamic environment of the micro-media spread so as to ensure the improvement and long-term identity of college students＇ mainstream ideology .