新媒体环境下大学生思想行为新样态与引导策略研究——基于湖南地区大学生思想行为的调查分析

Study of the New State of College Students’ Thought and Behavior and Its Guidance in New Media Environment—— Based on the Survey of the College Students’ Thought and Behavior in Hunan

新媒体技术的发展对大学生思想行为产生了重要影响。通过调查分析，大学生思想行为呈现出生活方式移动化、社会关注宏观化、文化认同感提升、民族使命感增强、自主意识凸显等新样态，但也出现了思维弱化、政治冷漠化、低俗娱乐化、历史模糊化、行为随意化等问题。在全面分析新媒体环境下大学生群体思想行为新问题的基础上，应从构建网络意识形态话语体系，创新高校思想政治课程教学，加强核心价值体系宣传教育，建立思想行为动态监控体系等方面，构建新媒体时代大学生思想行为引导策略体系。

The development of new media technology has an important impact on the thought and behavior of college students. Through the investigation and analysis,the results show that college students＇ ideological behavior is characterized by mobile lifestyle, macro focus on society, increase of cultural identity, enhancement of the sense of national mission, the highlighted independent consciousness.But such problems aris as weakening of thinking, political apathy, vulgar entertainment, fuzzy history view and random behavior.Therefore, a network ideological discourse system is supposed to be built, ideological and political course teaching is supposed to be innovated, propaganda and education of the core value system should be strengthened, dynamic monitoring system should be established. Great efforts should be made to build a guidance strategy system of college students＇ideological thoughts and actions in a new media age.