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弹幕视频网站产品经理的职能研究

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摘要 弹幕视频网站的产品经理有洞察、沟通、规划和执行四个基本职能。在产品更新过程中,产品经理在产品生产的各个周期时间里进行着具体的工作。弹幕视频网站的产品经理与综合性视频网站的产品经理的职能存在一定的差异性,主要表现在:弹幕视频网站的产品经理在洞察工作上更着力于使用深度访谈、洞察校园文化动态;在沟通工作上需要注意着力于意见领袖,深入受众群体进行沟通,缓解受众内部矛盾。
作者 刘瀚潞
出处 《新闻研究导刊》 2017年第10期275-276,共2页 Journal of News Research
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