广告学专业课程建设规划研究——以闽江学院广告学专业为例

The Study of Advertising Professional Curriculum Construction Planning:Take Advertising Major of Minjiang University as An Example

2017年闽江学院广告学专业迈上新台阶,跻身全国广告学专业排名10强。面对新一轮的建设周期,为得到更好的发展,专业课程建设是关键。应在认真总结经验,盘点专业建设现状的基础上,查找问题和不足,明确专业发展目标和任务,从专业课程体系构建、专业主干课程建设、教学大纲修订、加强实践教学、网络课程建设、特色课程建设、课程评估、教学团队建设等多方面入手,制定合理的专业课程建设规划。

The Advertising major of Minjiang University begins a new era in 2017,it becomes top 10 in the advertising major of China. In the face of a new round of construction cycle,if the Advertising major wants to get a better development,the professional course construction is a key point. We should sum up our experience seriously,check the situation of the professional construction situation,find the problems and the insufficiency,explicit the objectives and tasks of professional development and formulate the reasonable professional curriculum construction planning. We should do much more work in the professional curriculum system construction,professional backbone course construction,teaching syllabus revision,strengthening the practice teaching,construction of network course,characteristic curriculum construction,curriculum evaluation,teaching team construction and so on.