城市购物中心楼层布局与商业发展研究——以成都王府井科华路店为例

The Study of Space Layout and Commerical Developement of Shopping Mall ： A Case of Wangfujing Kehua Shopping Mall of Chengdu

笔者尝试对成都城市购物中心项目的楼层布局和业态进行调研,收集相关资料并以成都王府井科华路店为例,通过对购物中心的建设现状、楼层布局、业态发展以及经验开展分析,希望通过对王府井、太古里、苏宁广场的分析为今后投资购物中心的决策者在业态分布、楼层布局方面提供更多的参考建议.也为二、三线城市购物中心的开发提供了实践意义.

Based on the case study of Wangfujing shopping center on Kehua bei road, the author does a deep analysis of the present condition of construction, floor layout, commercial activities of city malls in Chengdu after a solid research . Hopefully , this thesis will offer some constructive suggestion to those who are potential investors in city malls. At the same time, the author believes this thesis also can give guidance to the development of city malls in lower-tier cities.